I get this question a lot. After a player has published a film and likely has already sent it to prospective coaches, they ask if they can then add a new clips to that same film. While there are no technical limitations to doing so I would argue that this is a very bad idea and should never be done for the following reasons

1. Coaches view hundreds of films an have limited time to do so. If a coach believes thy have already seen your film, they will likely not revisit that same film to see a few new clips. We must respect the coach’s time and not ask they to watch the same thing over again.
2. Shorter, more frequent content is better. You must consider your recruitment activity as a marketing program for yourself. Think of any product you have seen advertised on TV and you can likely think of 3 or more different commercials for that same product over the past 6 months. Each TV commercial is providing a bit more detail about the product and maybe calling out new features that have been added to the product. You need to adopt that same approach for marketing yourself. It is quite common for an athlete to produce a film outlining their varsity season, then another new film capturing their club season, and even other films in between showcasing specific events or tournaments they played in.
3. Consider your touchpoints. If you are trying to get a coach’s attention, is it better to send them one film once and hope it made an impression? or wouldn’t it be better to have yet another reason to be reaching out to that same coach again, to announce you have new content a few months later?
4. More highlights! The general rule is a recruiting reel should be 3-5 minutes whichis usually 15-25 clips. If you are a player with a lot of highlights, trying to squeeze them all into one film can be a challenge and you will likely loose the viewers attention as the film grows too long. So by chopping those highlights into separate seasons, you can get 10-15 good highlights per film without the film getting too long.
5. You are changing as a person. On the surface your film will include GPA/Height/Weight and any academic or athletic accolades you may have at that point in time, but 6 months later those metrics will likely have changed and you may have been awarded new accolades. Producing a new film will allow you call that out and show your progress.
6. You are evolving as an athlete. By producing sequential highlight films you can display your growth as player/athlete/leader in your sport. It is quite common and expected for your most recent film to be show you as a much better player than in whatever your first film was. Coaches want to see growth!
7. On the technical side, adding content to an existing film essentially creates a new film. If you are using youtube as your delivery method, as we are here at Redwolf Sports Media, any video published get a unique URL link. If we modify the source video and post it back up onto you youtube, it is considered a new video with new link. Now you would have two simliar but different films in the world, which both have different links, which will create confusion for your viewers. This gets messy quickly.

Summary: Multiple, shorter films produced sequentially through your seasons will allow for right-sized videos that display your greatness repeatedly, and provide a means for ongoing communications with coaches.